Colorful, Print, Upscale Underwear Seen in Dorms.

A great article on the trend towards colorful, even print briefs underwear for men, not just children. There's mention of C-IN2, Go Softwear, Ginch Gonch, Aussiebum, and others.

Make no mistake, Kelly said, these upscale undies are meant to be seen, not hidden. College kids are wearing them around the dorms and as loungewear (many of the brands also offer matching T-shirts).

Via What are you Wearing, Big Boy?

Oh, to be back in college again.

And there's a slew of other quotable stuff from the Director of Merchandising at Undergear.com.