Underwear as Fashion Wear

How did underwear go unnoticed all these decades by the respectable class of fashion designers? Simply put, they were considered private, out of sight, to be worn beneath your more presentable clothing. Not since Calvin Klein put his famous barely nude, underwear clad sexy models on the billboards of such fashion icon cities like New York, has underwear been hidden in the closets and considered part of your dirty laundry. Today, you'll find famous haute couture designers like Tommy Hilfiger, Calvin Klein, Vesace, Dolce & Gabbana, and Burberry putting their logo on the once ill-reputed bag of clothes.

What makes these undies better than your Fruit-of-the-Looms and Hanes? For one they sport nicer fabrics.

Why are they so much more expensive?

How about those colors, patterns, and cut?