Thinking outside the boxer

An article about underwear!

There's nothing particularly groundbreaking here, especially for those of us knowledgable about the underwear market and a desire to own many styles, colors, and brands, but it's nice to see the string bikini and thong get some airtime.

There are some nice quotes from the top people at 2xist, C-IN2, and Adam + Eve, including:

"Gay men were the first to invest themselves in underwear styles, says Adam Lippes, founder and creative director of Adam + Eve, a garment manufacturer in New York City. But now, he says, 'It's spilling over into mainstream guys.'"

I would rate that as a good marketing quote. It shouldn't alienate gay men and should likely only scare away the homophobes in the world. It legitimizes, even allows for, without in your face encouragement, mainstream guys like me to not be afraid of investing in other underwear styles.

If only I could consistently drop 25 dollars for a mini brief and 30 for a mini boxer brief.